My source speculates that Weezy’s camp is desperate to keep the news of Wayne’s latest seizure off the blogs. As we know, certain mega gossip blogs will look the other way if a camp promises them exclusive information in the future.
Lil Wayne has now added “creative director” to his ever-growing status as a hip-hop hyphenate with TRUKFIT, a newly launched contemporary streetwear brand.
An acronym for “The Reason You Kill For It,” TRUKFIT is inspired by Wayne’s childhood experiences in the Magnolia Projects of New Orleans, where, as a kid, he would snag gear from the back of a clothing booster truck (i.e. imposter clothes). When people would spot these knockoff duds, they’d often say, “You got on the truck fit.” Wayne hopes to flip that negative memory into a positive with his new line and, thus, change the connotation of the word.

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