Pepsico had signed Wayne to promote Mountain Dew. The soft drink giant also sponsored Wayne’s upcoming “America’s Most Wanted” concert tour, featuring rappers T.I. and 2 Chainz. The split came 2 days after PepsiCo removed a television commercial created by Odd Future frontman Tyler the Creator, featuring a goat reciting stereotypical slang phrases. The ad was criticized for being racist and for promoting violence against women.